Tree Hut x Peanuts
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ROLE
Senior Creative — Brand & Art Direction
Senior Creative — Brand & Art Direction
CHALLENGE
Tree Hut aimed to expand its audience and cultural relevance beyond core beauty consumers by tapping into a broader, cross-generational market — while maintaining credibility within the skincare space.
Tree Hut aimed to expand its audience and cultural relevance beyond core beauty consumers by tapping into a broader, cross-generational market — while maintaining credibility within the skincare space.
APPROACH
We partnered with Peanuts™ to merge nostalgic storytelling with modern self-care, bringing an iconic character universe into the body care category. I helped develop a playful, character-driven visual system that integrated seamlessly with Tree Hut’s existing brand — balancing nostalgia with a more elevated, product-focused aesthetic. The launch was supported by social-first storytelling and influencer partnerships, designed to engage both beauty enthusiasts and longtime Peanuts fans.
We partnered with Peanuts™ to merge nostalgic storytelling with modern self-care, bringing an iconic character universe into the body care category. I helped develop a playful, character-driven visual system that integrated seamlessly with Tree Hut’s existing brand — balancing nostalgia with a more elevated, product-focused aesthetic. The launch was supported by social-first storytelling and influencer partnerships, designed to engage both beauty enthusiasts and longtime Peanuts fans.
RESULT
The collaboration positioned Tree Hut at the intersection of pop culture and skincare, driving strong retail interest and expanding brand reach across a broader audience. As Senior Creative, I led art direction across packaging and campaign visuals, ensuring a cohesive experience from product to digital.
The collaboration positioned Tree Hut at the intersection of pop culture and skincare, driving strong retail interest and expanding brand reach across a broader audience. As Senior Creative, I led art direction across packaging and campaign visuals, ensuring a cohesive experience from product to digital.
The campaign generated cross-generational appeal and was featured in:
Photo Art Direction
Product Detail Page
Client: Tree Hut
Photo: Supernatural
Copywriter: Caroline Meek