Puerto Vallarta
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ROLE
Art Director — Branding & Campaign Systems
Art Director — Branding & Campaign Systems
CHALLENGE
The 2017 Nerium Lifestyle Club incentive trips spanned three global destinations, requiring a cohesive brand system that could unify the overall program while allowing each location to feel distinct and tailored to its environment.
The 2017 Nerium Lifestyle Club incentive trips spanned three global destinations, requiring a cohesive brand system that could unify the overall program while allowing each location to feel distinct and tailored to its environment.
APPROACH
I developed a flexible logo system that could scale across multiple destinations — balancing consistency with individuality.
I developed a flexible logo system that could scale across multiple destinations — balancing consistency with individuality.
This included:
Creating a core visual framework that anchored the 2017 program identity
Designing location-specific logo variations that reflected each destination’s unique character
Ensuring all assets maintained a cohesive look and feel across touchpoints
The goal was to build a system that felt unified at a global level while still delivering a customized experience for each trip.
RESULT
The final identity system provided a consistent yet adaptable brand experience across all three destinations — strengthening the overall program identity while allowing each location to stand on its own. As Art Director, I led the development of the logo system and visual direction, delivering a scalable solution that supported a multi-location global initiative.
The final identity system provided a consistent yet adaptable brand experience across all three destinations — strengthening the overall program identity while allowing each location to stand on its own. As Art Director, I led the development of the logo system and visual direction, delivering a scalable solution that supported a multi-location global initiative.
Client: Nerium International
Photo: Holly Terry
Responsibilities: Creative Concept | Omni-Channel Strategy | Branding | Art Direction | Graphic Design | Digital Design