Norwex Social
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ROLE
Senior Art Director — Social & Digital
Senior Art Director — Social & Digital
CHALLENGE
Norwex’s social presence lacked clarity and consistency, making it difficult to effectively communicate the brand’s mission of “Live cleaner, safer, better.” Content felt fragmented, limiting audience engagement and reducing impact across digital channels.
Norwex’s social presence lacked clarity and consistency, making it difficult to effectively communicate the brand’s mission of “Live cleaner, safer, better.” Content felt fragmented, limiting audience engagement and reducing impact across digital channels.
APPROACH
I led the evolution of Norwex’s social creative, establishing a more cohesive and elevated visual direction paired with clearer, more intentional storytelling.
I led the evolution of Norwex’s social creative, establishing a more cohesive and elevated visual direction paired with clearer, more intentional storytelling.
This included:
• Developing a stronger content framework to better communicate product benefits and brand mission
• Elevating visual quality across social assets to create a more premium, consistent look and feel
• Introducing more engaging, narrative-driven content to deepen audience connection
The goal was to transform social from a transactional channel into a brand-building platform.
RESULT
The refreshed approach significantly improved performance across channels:
The refreshed approach significantly improved performance across channels:
• +50% increase in social media impressions
• Increased engagement across key platforms
• Longer website session durations, indicating stronger audience interest and connection
As Senior Art Director, I led the creative direction for social and digital content, helping position Norwex with a more compelling and cohesive brand presence online.
Client: Norwex
Photo: Todd Toews