Neora Social Campaigns
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ROLE
Art Director — Social & Digital
Art Director — Social & Digital
CHALLENGE
Norwex’s social content lacked consistency and a clear creative framework, making it difficult to communicate the brand’s mission and build a strong, recognizable presence across platforms.
Norwex’s social content lacked consistency and a clear creative framework, making it difficult to communicate the brand’s mission and build a strong, recognizable presence across platforms.
APPROACH
I led the transformation of Norwex’s social creative, establishing a more structured and scalable content system.
I led the transformation of Norwex’s social creative, establishing a more structured and scalable content system.
This included:
• Developing monthly mood boards and shot lists to guide creative direction
• Creating a more cohesive visual language to elevate the brand’s look and feel
• Introducing more intentional, story-driven content to improve clarity and engagement
The goal was to bring consistency, elevate the brand aesthetically, and create a stronger connection with the audience.
RESULT
The new approach repositioned Norwex with a more premium and cohesive social presence, driving measurable growth:
The new approach repositioned Norwex with a more premium and cohesive social presence, driving measurable growth:
• Increased followers across platforms
• Higher engagement rates
• Improved overall brand perception
As Art Director, I led art direction and content development, building a system that scaled creative output while maintaining consistency and quality.
Client: Nerium International
Photo: Holly Terry, Aaron Herrell
Video: Holly Terry, Arron Herrell
Responsibilities: Creative Concept | Omni-Channel Strategy | Branding | Art Direction | Photo Art Direction | On-Set Direction | Graphic Design | Digital Design