Get Real Conference: No Boundaries
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ROLE
Art Director — Environmental & Event Design
CHALLENGE
Conference environments often default to expected Las Vegas tropes—casinos, nightlife, and excess—making it difficult to create a distinctive and meaningful attendee experience.
Conference environments often default to expected Las Vegas tropes—casinos, nightlife, and excess—making it difficult to create a distinctive and meaningful attendee experience.
APPROACH
We reimagined the conference around a less conventional perspective of Las Vegas—drawing inspiration from its natural landscapes and canyon environments rather than its typical entertainment-driven imagery.
We reimagined the conference around a less conventional perspective of Las Vegas—drawing inspiration from its natural landscapes and canyon environments rather than its typical entertainment-driven imagery.
As Senior Art Director, I led the visual direction across the event experience, ensuring a cohesive and immersive environment. This included:
• Defining the overall creative vision and thematic direction
• Collaborating with designers and vendors to maintain consistency across all touchpoints
• Guiding the use of color, materials, and installations to evoke a warm, canyon-inspired atmosphere
Every design decision was made to create a more grounded, memorable experience that contrasted with traditional conference expectations.
RESULT
The event delivered a cohesive and immersive environment that stood apart from typical Las Vegas-themed conferences, creating a more intentional and visually distinctive attendee experience. As Art Director, I ensured alignment across all design elements—elevating both the quality and consistency of the overall event execution.
The event delivered a cohesive and immersive environment that stood apart from typical Las Vegas-themed conferences, creating a more intentional and visually distinctive attendee experience. As Art Director, I ensured alignment across all design elements—elevating both the quality and consistency of the overall event execution.
Client: Nerium International
Photo: Holly Terry
Responsibilities: Creative Concept | Omni-Channel Strategy | Branding | Art Direction | Graphic Design | Digital Design