Age IQ: Intelligent Skincare Launch
Beginning with a thorough analysis of the brand's current positioning, we've identifed areas for improvement and opportunities for growth. In order to hit our global markets, our most popular skincare products were reformulated and launched with new branding and packaging. From there, the narrative and visual identity that resonates with the target audience was creating a story about how our new formula is backed with science. Leveraging various channels and media outlets, the campaign aimed to spark excitement, generate buzz, and ultimately, reposition the brand as the leading innovation of anti-aging skincare products captivating both existing customers and new audiences.
