7University Rebrand
—
Creating a new identity for 7-Eleven's already existing school brand, we focused on the target audience. The original name 7-Excel University, led to many problems to our audience's attendance due to the misconception of it being a class learning how to use the program of a similar name, Microsoft Excel. As a solution, this led to changing the name along with elevating the overall brand standard. During the process, we went through many iterations in naming conventions and iterations of the new logo and landed on a modernized look to follow the current marketing trends. Rather than streamlining the look and feel of the already iconic 7-Eleven branding, we decided to revitalize the school's brand to increase its relevance and attract our franchisees.
